Love Distance – sagami original 0.02.

Beautiful, tastefully-done TV advertisement for – yes – sagami original 0.02 condoms.

The advertisement is apparently based on a documentary, filmed over a month-long period, of a man from Fukuoka and a woman from Tokyo who ran from opposite ends of Japan to meet each other.

What a refreshing and romantic way of selling condoms. Definitely a completely different tactic from condom advertisements in North America.

(via SNOW Magazine)

This Too Shall Pass – OK Go.

Alright, I realize we’re only just beginning the third month of 2010, but I’m calling it early: OK Go’s video for This Too Shall Pass is the year’s best music video.

Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album Of the Blue Colour of the Sky. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs over the course of several months.

How crazy would the pressure be for the band to not screw up during this single-take video?! Amazing.

Akihabara Majokko Princess – Kirsten Dunst x McG x Takashi Murakami.

Can someone please explain this to me? Kirsten Dunst stars (and sings?) in this remake of The Vapors’ “Turning Japanese”, as she frolics about in Akihabara, Tokyo, which is known for its electronics and オタク (otaku).

Directed by McG and produced by pop artist Takashi Murakami, the music video – while completely and mind-bogglingly insane – does at least give a good look at Tokyo street fashion. There’s even a cameo by Japanese streetwear godfather, Nigo.

Still…. I am at a loss for words. Akihabara Majokko Princess (majokko = magic girl), everyone. Take it for what it is. Whatever it is.

Information Architecture – as explained by a dinosaur family.

…[E]ntry for the Explain IA Contest. Shot and directed by Nate Bolt and Kate Nartker at Bolt | Peters. Starring Audrey as “daughter” and Frances James as “mother.” Together, nate & kate make these weird videos for fun as Beep Show.

If a stop-motion animated dinosaur family can’t explain what information architecture is, then I don’t know who can.

(via boltron- @Flickr)

Y-3 Spring/Summer 2010.

Short film featuring retired soccer star Zinedine Zidane for Y-3’s spring/summer 2010 collection.

Y-3’s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3’s collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup(tm), the campaign celebrates an icon of sports heritage: the team portrait. Filmed & edited by Theo Stanley, styled by Nicola Formichetti and art directed by Doug Lloyd of Lloyd & Co, the film was shot on location in a stark urban setting, with models representing the eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia.

(via Hypebeast)

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