Love Distance – sagami original 0.02.

Beautiful, tastefully-done TV advertisement for – yes – sagami original 0.02 condoms.

The advertisement is apparently based on a documentary, filmed over a month-long period, of a man from Fukuoka and a woman from Tokyo who ran from opposite ends of Japan to meet each other.

What a refreshing and romantic way of selling condoms. Definitely a completely different tactic from condom advertisements in North America.

(via SNOW Magazine)

Akihabara Majokko Princess – Kirsten Dunst x McG x Takashi Murakami.

Can someone please explain this to me? Kirsten Dunst stars (and sings?) in this remake of The Vapors’ “Turning Japanese”, as she frolics about in Akihabara, Tokyo, which is known for its electronics and オタク (otaku).

Directed by McG and produced by pop artist Takashi Murakami, the music video – while completely and mind-bogglingly insane – does at least give a good look at Tokyo street fashion. There’s even a cameo by Japanese streetwear godfather, Nigo.

Still…. I am at a loss for words. Akihabara Majokko Princess (majokko = magic girl), everyone. Take it for what it is. Whatever it is.

WORLD ORDER – Genki Sudo.

Retired mixed martial arts fighter Genki Sudo wrote and composed this song, WORLD ORDER. Great video, amazing choreography.

Chanel Ginza celebrates 5th anniversary.

Chanel - Ginza, Tokyo flagship store's 5th anniversary

Who said luxury brands are suffering a quick but painful death in Tokyo? (Oh yeah, I did.)

Chanel is celebrating the 5th anniversary of their super duper, almost-unimaginable 10-story Ginza, Tokyo flagship store by showing off an exhibit featuring frock, gown and jewellery designs by Chanel’s own legendary Coco Chanel and Karl Lagerfeld.

The 5th anniversary exhibit is going on until December 27th only (apologies for the late notice). Better get in a quick peek before a) the exhibit ends, or b) the Chanel building in Ginza is taken over by another fast fashion retailer.

(via Superfuture)

Masaru Ozaki projection Christmas trees.

I don’t really understand why Japan, which – historically and culturally – doesn’t really celebrate Christmas (as Westerners know it), yet Tokyo always somehow manages to be one of the most beautifully decorated cities for the Christmas season.

Take these Masaru Ozaki-designed projection Christmas trees, for instance. Commissioned by department store Parco to set up the festive art installation at the Shibuya Parco, internationally-known Japanese light installation artist Masaru Ozaki created these cube Christmas trees in celebration of Parco’s 40th anniversary.

The special thing about this installation is that a light show on the surface of the trees is activated when a viewer swipes their cell phone into a special scanner. The trees come alive with sound and light, changing colors and patterns, when activated.

Sounds like fun! Christmas has always been my favourite holiday, and this installation seems like a nice modern and artistic touch on an old classic Christmas staple.

(via TokyoFashion.com)

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