The Cool Hunter will be launching Access Agency, a marketing agency which creates “highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering.”
One of the initial concepts Access has thought up? McFancy. As the name implies, it’s pretty much a fancy McDonald’s restaurant.
Access is hard at work creating ideas and concepts for some high profile brands. For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.
Very cool — I would definitely eat there. McDonald’s french fries are already very addictive (albeit very unhealthy), so the added bonus of a luxury branded take-away box is just icing on the cake. Or should I say ketchup on the fries?
The iPhone’s got about a gazillion useful and not-so-useful applications now, but here’s one by Tokiolabs that we can all agree is making the world a better place: Sushipedia.
Here’s one I never saw coming: Star Wars light saber chopsticks. Made by Kotobukiya, the chop sabers are “suitable for eating sushi or defending the galaxy.”
The blue Luke Skywalker and red Darth Vader chop sabers measure more than 9″ long, with the children’s green Yoda chop saber at 8″. The blades are made with translucent material, and each chop saber comes with a Star wars chopsticks rest.
Have no idea when Peanut Butter Hershey Kisses came into existence, but I am glad they did. The combination of peanut butter with the chocolately goodness of Kisses is exactly what the doctor ordered. Genius!
The peanut butter flavour is apparently only available in the USA and Canada. Although, to be fair, that’s okay considering all the crazy Kit Kat flavours going on in Asia. It’s about time we get something special for our side of the Pacific.
