Beautiful, tastefully-done TV advertisement for – yes – sagami original 0.02 condoms.
The advertisement is apparently based on a documentary, filmed over a month-long period, of a man from Fukuoka and a woman from Tokyo who ran from opposite ends of Japan to meet each other.
What a refreshing and romantic way of selling condoms. Definitely a completely different tactic from condom advertisements in North America.
(via SNOW Magazine)
Google’s much-talked about Superbowl advertisement.
Simple concept and simple execution, yet highly engaging storytelling. Well played, Google. Well played.
Here’s a brilliant video done by Coy! to launch the new identity of the Creative Circle awards in the UK.
This short stop-motion film references countless classic advertisements from the past. I think I was able to recall five out of possibly over a hundred ads referenced in the video?
Very entertaining 3 minutes.
(via Adverblog)
Here’s a pretty sweet 40 second trailer for the BBC Sport’s coverage of the Vancouver 2010 Winter Olympics. (I hope the Brits don’t get misled to believe Vancouver is actually overrun by wolves… or snow, for that matter.)
When it comes to video games, I am fiercely loyal to two game publishers: Square Enix and Capcom. Between the two of these companies, the amount of amazingly mind-boggling games that have changed the gaming industry time and time again is insane. While I’m not entirely convinced that Tatsunoko Vs Capcom will make gaming history, it does bring us old-timers back to the crazy Capcom Vs 2D fighters of the late 90’s.
But I digress. This post is less about the video game and more about the commercial. I think it’s pretty smart. I mean, what better way to advertise a game which would be competing against Street Fighter IV (on PS3 and Xbox 360) than to appeal to people’s nostalgia? And how does one accomplish that? Action figures and stop-motion! BAM! Instant favourite. I don’t even have to see actual gameplay videos of Tatsunoko Vs Capcom because this commercial tells me that the game’s selling point is not in its graphical or gameplay innovations, but its fun.
That’s what the Wii is all about, isn’t it?
P.S. – I love stop-motion.